Pay Per Click (PPC) marketing involves the use of ads that you pay for when people click on them. When the advertisement is clicked on the person is directed to the website of the product or service provider. There is a slight difference between PPC marketing and affiliate marketing. In affiliate marketing, the agent is paid a commission for convincing a customer to buy a product from a website through a referral bar code, link or a code. Conversion increase as the sales from the affiliate (agent )increase. Famous people who have turned into bloggers on websites and YouTube earn from affiliate marketing because they have influence over people. PPC marketing excludes the services of an affiliate who connects the company and the customers. Here are the benefits of PPC marketing.
The outcomes from PPC marketing are fast. When you use PPC marketing on social media, you are assured that many people will see the ad and click n it.
You can analyze the results of PPC marketing as they come in because they are generated on a real-time basis. The marketing team can make the right decisions because they can get information about the costs, profits, clicks, views, visits, and conversions as the PPC ad is still running. When you notice that the performance of the PPC ad is way lower than the expected results you can change the ad immediately or make some improvements on it for it to attract more people.
PPC marketing does not rely on SEO, and it is not affected by changes in the search engines’ algorithms. The traffic of the website decreases when the algorithms of the search engine change because of the rankings of the website on the search engine drops. Since PPC ads are not affected by SEO, the performance of the ad increases regardless of the changes that are made by search engines.
PPC marketing allows the company to reach out the specific potential customers in a market that has customers who have dynamic needs. You are supposed to choose the keywords, website, location, device, time and date that the PPC ad should appear before the targeted people. When people who need your services and products are the only ones who see the ads thus your ads stop irritating the rest of the people who do not need what you are offering.
PPC marketing is budget-friendly. Small and large organizations can afford to invest in PPC marketing. In PPC marketing you pay for the number of clicks hence you get value for your money unlike in print media and mass media advertising that does not give you the number of people who viewed the advertisement.